Mistakes many advertisers make is relying on attribution to make a variety of tactical and strategic marketing decisions, and there is no shortage of attribution models for advertisers to consider. In the end, most advertisers choose an attribution model based on their preconceived notions about how attribution credit should be allocated. A misguided selection can lead an advertiser to use erroneous information in making marketing decisions.

This is where the guesswork stops. Our platform delivers attribution modeling over 37 data points and attributes to correct metrics, the source of the initial action. Our system is designed to pinpoint these actionable networks and throttle our efforts according to where your maximum returns are, day after day, for the lifetime of your campaigns.